August 24, 2015

How to Use Video Production When Working With a Florida PR Firm

There are a large number of ways Florida PR firms are able to take advantage of multimedia in order to do their jobs effectively. Multimedia for a growing and expanding business is like a master key that can unlock doors to sales, brand awareness, advertising, and more. Using technologies available to you allows you to create a relationship between your business and potential clients or customers. A successful PR firm will appreciate this opportunity and be able to utilize websites, social media, online advertising and more to achieve your media goals. While there are numerous channels through which a business can project …

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The Value of Sports Publicity

Sports publicity is an effective marketing strategy that successfully combines sports with the products that sporting teams promote. Sporting events have certain marketing factors that can be used to gain an audience that is already watching a sports team. Sporting associations frequently are gaining members and this increased membership is a ready made method of advertising. Sports as an industry can be promoted and weekend athletes are frequent consumers of products that are advertised through sports publicity.   Sports Publicity and How to Advertise Advertising with a sports team or association is one method that is frequently successful. A promotion …

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How do you start a career in Public Relations and Media Management?

If you enjoy variety, the chance to meet new (and sometimes famous!) people, being “in the know” about breaking news before it happens, and putting your creative and communication skills to good use, you might be a perfect fit for a career in public relations and media management.   Public Relations Defined According to the Public Relations Society of America (PRSA), the official definition in use today for public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In short, PR is all about effective, targeted, two-way communications.   Media Management Defined “Media management,” …

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Why Social Media Video Production Is Being Used by Many Marketing Agencies

There is no doubt that social media has changed the way businesses are marketed. It has become less about newspaper, radio, and TV ads, and more about building professional websites, blogging, and creating videos. As the demand for innovative marketing techniques grows as does the need for social media video production. With cell phones, tablets, laptops, and other electronic devices, it is nearly impossible for a potential customer not to have the internet at their fingertips. Having an amazing social media presence is absolutely essential to making a name for you and your business. Let’s take a look at why …

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Public Relations in South Florida

Public Relations in South Florida was first connected with the area’s primary source of revenue: tourism and hospitality. Miami, Ft. Lauderdale and West Palm Beach have long been destination spots for visitors from around the globe. Hotels, restaurants and clubs focused much of their PR efforts around special events and refining the look, appeal, and reputation of their businesses. The glitz and glamour of South Florida fueled the need for businesses to increase their public and media reputation. While Public Relations in South Florida has kept to its roots of high level event PR, and hospitality & luxury PR, over the last 10 …

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Why Use a Media Relations Firm?

The development and growth of businesses are similar to the health of the human body. As we grow we make decisions that are either beneficial or harmful to our health. Poor eating decisions can lead to a life where our health is not at an optimum level. Similarly, business owners understand this concept as their businesses will either sink or swim based off of company decisions. This brings us to the ultimate question of why use a media relations firm? The media is all around us; from tablets to smartphones, the media has an incredible control over the visibility and …

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Working With A South Florida PR Firm

What does it mean to work with a South Florida PR Firm? Well, first, let’s define what it means to work with a PR Firm in general, then we can circle back to what makes a South Florida PR Firm, in particular, the right choice for your burgeoning business. If you are a new company, or one who’s decided there is newly a need to utilize the services of a PR Firm, you may likely be wondering: Why should I use a PR Firm? What is the function of a PR Firm, and how does it benefit me? Well, the long …

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Achieve Success by Taking Control of Your Business Making News

When creating your own business, you are making one of the biggest financial and career oriented decisions of your life. Of course, success is never found overnight. You may have the greatest idea in its class, but an idea alone cannot stand against the raging tides of the modern world. As a collective whole, we rely on things like commercials, search engines, and news broadcasts to showcase and entice us to gravitate toward specific products or services. The success of your company rides on this kind of exposure. Your business making news is out there, poised to spread your business …

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What Does a Public Relations Firm Do?

A public relations firm can assist a business in all aspects of growth. They assist in promoting companies by seeking to provide media coverage on television, radio, blogs, newspapers and websites. PR professionals can craft news releases covering topics such as their client’s personal history or new advances in an industry. Journalists searching for material will often publish them as human interest stories. This provides an opportunity for the PR professional to present material that will reflect favorably on the client’s public image. The PR professional usually has good relationships with many members of the press and actively cultivates new …

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18 Problems With How to Get My Company in the News

The ultimate goal when it comes to media exposure is to be featured on the news. It’s tough, trying to break through the barriers that lay before you, but it’s not impossible by any means. We can call them problems, obstacles, barriers, whatever we would like, but the fact remains that they still stand in our way. If you’re asking how to get my company in the news, you’ve come to the right place. Here at Insider Media Management, we’re about more than just identifying problems; we’re here to solve them too. As we progress through this topic, we’ll pinpoint …

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