brand-development-strategies

Brand Development Strategies For Your Business ISS_1628_00706 Any successful business has a brand surrounding it that defines who they are, what they do, and why they are the best in their field. Developing and building up a brand is a delicate and methodical process that requires ultimate commitment every step of the way. It is fragile at first, but when it becomes strong nothing can shatter it. There are numerous brand development strategies out there, but we’ll show the basic tenets that any strategy should include. With this concepts firmly planted in your mind, you’ll have no problems growing and …

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brand-building-2014

Brand Building in 2014 The process of building a successful brand never ends. Even when you think you’re on top, you have to consistently drive traffic and build consumer interest in what you’re passionate about. With brand building, you have to be in it for the long haul and generate organic growth. Every company needs a high brand value in order to sell products, gain recognition and be successful. In 2014, it will be even more important to utilize technology and modern brand awareness techniques to drive consumer interest right to your doorstep. Focus on Building a Single Brand with Passion You …

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best-reputation-management-practices

Best Reputation Management Practices The Internet is a source of many good things like social media, information and the ability to communicate with nearly anyone in the world. However, there is a dark side to the Internet: the Internet makes it much easier to ruin a reputation because information spreads so quickly. This makes it much more difficult to rein in negative publicity and do damage control. There are good ways and bad ways to approach reputation management. Here are a few things to keep an eye on: Traffic: A good reputation management company will help increase traffic to your …

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3-musts-using-social-media-marketing

3 Musts When Using Social Media Marketing Social media marketing has many benefits, but it does require some effort on your part to achieve your desired results. If you’re not sure what this whole SEO thing is all about, now would be a good time to look into that too since it’s going to be a big part of content you place on any of your social sites. Putting search engine optimization aside for now, there are three basic musts you need to focus on when effectively using social media. 1. Practice Patience with Social Media Marketing While social media …

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2015 Trends-for-any-south-florida-pr-firm

2015 Trends For Any South Florida PR Firm Just as the seasons change, so do marketing trends. With the start of 2015 came the need for South Florida PR firms to take a look at how they communicate with other businesses, as well as customers. In today’s society, the Internet and social media have taken over and become the way people communicate with one another. This new form of communication has caused PR firms to be faced with new challenges when it comes to reaching their customers and sharing their message. These trends have already started to take over for some PR …

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15-questions-ask-hiring-sports-pr-firm

15 Questions to Ask Before Hiring a Sports PR Firm When looking to hire a public relations firm, one must weigh all of their options and make sure it will be a good fit. Before hiring, there are questions you should ask any PR firm, and also specific questions related to Sports PR. Of course, the reputation of a firm is a big indicator, and some hire based on a portfolio alone. But an important aspect is to make sure a PR firm’s brand fits with what you are trying to showcase. Getting to know a firm a little better before …

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10-ways-content-marketing-changed-way-pr

10 Ways Content Marketing Has Changed the Way We Do PR The area of public relations can be of particular interest for any company because its specific aims are to persuade the public, customers, clients, stakeholders, and even employees.  Indeed, in many ways public relations is an essential part of a successful business since its importance lies in the dissemination of information between an organization and the public.   Moreover, in simple terms it is the face of an organization and articulates the message that the business wants to express to the public and media. Because public relations can be applied …

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Public Relations and Media Relations: What’s the Difference?

  Many people, even industry experts, will tell you media relations and public relations are essentially the same thing. They are wrong. There are quite a few differences between the two practices, even though they are very closely related. When working towards the growth of your business or brand, you must consider both in your daily and long term strategies. If you’re looking for an official definition, the Public Relations Society of America officially defines public relations as  “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” If you’re looking for an easier to understand …

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How to Find Success with Media Relation Strategies

It is impossible to find one media relations strategy to fit all companies. Each company is unique and has a special and identifying story to tell. Each media relations strategy must be refined and tailored to fit the specific needs of your company. No matter how excellent the PR company you hire is, only you can know where to begin your strategy because you know your company best. Given each company has a different PR goal, there are 4 elements you should consider when building your own unique plan with your PR Firm.   Success in Storytelling The main questions …

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Why Your Business Needs Media Exposure in 2015

No matter the size, scope, goals or end product of your brand, media exposure is essential. The key to PR is building relationships and the key to building relationships is telling a convincing, moving and valuable story. This story will attract business, keep business and help establish relationships with the media. Media relations is one of the most important factors when advocating for your brand. It allows you to reach exactly who you want to reach quickly and distribute only the information you want them to have. Going through channels trusted by your target audience increases their ability to trust …

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