A Whole New Form of Viral Buzz. Insider Media Client’s Story Picked Up By Popular Streaming TV Service

             The power of good storytelling and modern media wins again! Newspapers, magazines, blogs (online influencers), radio and television media. These forms of media are the primary day-in and day-out targets of our media relations experts as we earn exposure for our clients. But as marketing, information and entertainment consumption numbers continue to increase, new opportunities are born. Recently IMM earned a media hit for personal hologram technology company AIM Holographics. The South Florida Sun Sentinel wrote and produced the initial story (and did an exceptional job). The piece was then picked by the Orlando …

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Stats and Logic Don’t Lie: Video is a Must for Your Content Marketing Plan

            Numbers don’t lie and all numbers are trending towards video production as an essential element of your marketing plan (content development). Some of it is driven by an enhanced need to do more to keep a consumer’s attention. A large portion of it is pushed by the fact that more than 60% of all internet consumption is happening via mobile device. The rest of the numbers…well it’s just plain logic. Humans learn and retain information better with visuals and video is more powerful than still pictures. Here are just some of the stats: Enjoyment …

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The Modern South Florida PR Firm

It’s hard to argue that South Florida is viewed as one of the coolest and most chic regions in the country. With some of the most popular vacation spots in the world, South Florida is known not only for beautiful beaches, museums, fashion and art, but as the birthplace of new technology, innovation and ideas that come from a diverse population of driven individuals. When looking to hire a South Florida PR firm, make sure they are modern enough to keep up with the way the media is changing from day to day. Run through this list to make sure …

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South Florida PR Firms and the Hispanic Market

The Hispanic Market In a unique place like South Florida, the market is made up of people from all over the world. South Florida attracts people from New England, Latin America, the Caribbean and more. However, it’s hard to deny that the hispanic market dominates the bustling and ever-growing areas of Miami and Ft. Lauderdale. In the 2000 Census, nearly 60% of Miami-Dade County residents cited Spanish as their first language. The last 15 years has only seen those numbers grow. A joint language and tied heritage tends to encourage people to live in close-knit neighborhoods; areas like Hialeah and …

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IMM: South Florida PR Firm Launches New Site

South Florida’s premier PR firm, Insider Media Management, is pleased to announce the launch of it’s new and improved website. Insider Media Management covers a wide range of specialties in media and press coverage, brand building and recognition and web design. They have accumulated successful clients nationwide.  From publicity to social media to video production to event management, IMM knows it all. Located in Boca Raton in South Florida, Insider Media Management is fueled by a bilingual staff that boasts a combined 40 years of newsroom experience and nationwide contacts. “The mission at IMM is to increase sales and dominate …

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Real Estate Firm Selects Insider Media Management to Design New Company’s Success Story

South Florida Commercial Real Estate Firm Selects Insider Media Management to Design New Company’s Success Story and Share with Media Click Here to View PRESS RELEASE Public Relations Firm to Focus on MSP Group’s Partners Who Have Delivered a Combined $500 Million in Closed Business a Decade BOCA RATON, Fla., June 22, 2015 /PRNewswire/ — There is a new powerhouse in the booming commercial real estate business in South Florida, MSP Group (www.mspgroup.com). The Miami-based firm is owned and operated by Deme Mekras and Elliot Shainberg who have worked together for more than a decade. During their combined 25 years …

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“Talking Heads” aren’t enough! When pitching a story to the media.

When pitching a story to the news media, always remember the human element. While our clients in this media hit we earned with the ABC affiliate covering THE Miami/Ft. Lauderdale (@wplg) market is the Florida Association of Recovery Residences…the story has to be pitched with more than just members of this important organization.  Owners of a company, CMO’s, PR people…they are what we in the news business call “Talking Heads”.  That stands true,even in this case where the organization rep actually gives great sound and has personality. WATCH ABC MIAMI STORY Notice this story is driven by the recovering addict …

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Press conferences are overrated and overused…avoid if you can

‎PR‬ advice from the ‪news‬ journalists here at Insider Media Management . Press conferences are overrated and overused. If you have clients that can consistently tell their stories to everyone …avoid the press conferences. One-on-one makes the interviews far more personalized and allows the journalist and their readers/viewers at home to better connect to the story. Yesterday we provided the media with a 2 hour window to speak with the players in a story we pitched for the The Haggard Law Firm . It was covered by 6 local TV stations in 2 languages and a local newspaper. By the …

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“Press Releases are Stupid” What the news media thinks of your press release and simple changes you can make

To be clear, I own and run a public relations firm that made its initial mark in media relations. Several years ago, I blurted out in a new client meeting, “Press releases are stupid and antiquated.” Don’t get me wrong – deliver the who, what, where, why, and when to media contacts on behalf of your clients or business. Just kill the practice of email-media blasting and reevaluate what you are sending. This advice wasn’t born in my current role – it comes from the previous chapter of my career. I spent 13 years as a broadcast journalist, working for …

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CVS Great example of how the best PR moves aren’t after a problem

In this world of massive media consumption through traditional and digital means, too many large companies focus on preventing a bad PR event than making a good, newsworthy PR move. I tell our clients ‘The best PR defense is a good PR offense’              Ironically, the NFL is the most recent example of large-scale PR opportunities lost BEFORE a controversy. It doesn’t take a Law and Order team to check the history of alleged spousal abuse by a consistent fraction of its high-profile athletes. The NFL could have nipped this in the bud, before the …

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