Public Relations

Public Relations in South Florida

Public Relations in South Florida was first connected with the area’s primary source of revenue: tourism and hospitality. Miami, Ft. Lauderdale and West Palm Beach have long been destination spots for visitors from around the globe. Hotels, restaurants and clubs focused much of their PR efforts around special events and refining the look, appeal, and reputation of their businesses. The glitz and glamour of South Florida fueled the need for businesses to increase their public and media reputation. While Public Relations in South Florida has kept to its roots of high level event PR, and hospitality & luxury PR, over the last 10 …

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Working With A South Florida PR Firm

What does it mean to work with a South Florida PR Firm? Well, first, let’s define what it means to work with a PR Firm in general, then we can circle back to what makes a South Florida PR Firm, in particular, the right choice for your burgeoning business. If you are a new company, or one who’s decided there is newly a need to utilize the services of a PR Firm, you may likely be wondering: Why should I use a PR Firm? What is the function of a PR Firm, and how does it benefit me? Well, the long …

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Achieve Success by Taking Control of Your Business Making News

When creating your own business, you are making one of the biggest financial and career oriented decisions of your life. Of course, success is never found overnight. You may have the greatest idea in its class, but an idea alone cannot stand against the raging tides of the modern world. As a collective whole, we rely on things like commercials, search engines, and news broadcasts to showcase and entice us to gravitate toward specific products or services. The success of your company rides on this kind of exposure. Your business making news is out there, poised to spread your business …

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What Does a Public Relations Firm Do?

A public relations firm can assist a business in all aspects of growth. They assist in promoting companies by seeking to provide media coverage on television, radio, blogs, newspapers and websites. PR professionals can craft news releases covering topics such as their client’s personal history or new advances in an industry. Journalists searching for material will often publish them as human interest stories. This provides an opportunity for the PR professional to present material that will reflect favorably on the client’s public image. The PR professional usually has good relationships with many members of the press and actively cultivates new …

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18 Problems With How to Get My Company in the News

The ultimate goal when it comes to media exposure is to be featured on the news. It’s tough, trying to break through the barriers that lay before you, but it’s not impossible by any means. We can call them problems, obstacles, barriers, whatever we would like, but the fact remains that they still stand in our way. If you’re asking how to get my company in the news, you’ve come to the right place. Here at Insider Media Management, we’re about more than just identifying problems; we’re here to solve them too. As we progress through this topic, we’ll pinpoint …

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What Should You Be Looking For in a Public Relations and Media Management Team?

There are specific points in the business cycle when positive public relations can literally make the difference between going for broke and going for gold, just breaking even and raking in mad profits, falling short of your goals and meeting or even exceeding the same. Regardless of whether you are an individual personality or part of a larger company or organization, you have likely already experienced at least some of the power of public relations. In the hands of a professional, public relations and media management can become your two new best friends, and a professional is what you must find …

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