Publicity

How do you start a career in Public Relations and Media Management?

If you enjoy variety, the chance to meet new (and sometimes famous!) people, being “in the know” about breaking news before it happens, and putting your creative and communication skills to good use, you might be a perfect fit for a career in public relations and media management.   Public Relations Defined According to the Public Relations Society of America (PRSA), the official definition in use today for public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In short, PR is all about effective, targeted, two-way communications.   Media Management Defined “Media management,” …

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18 Problems With How to Get My Company in the News

The ultimate goal when it comes to media exposure is to be featured on the news. It’s tough, trying to break through the barriers that lay before you, but it’s not impossible by any means. We can call them problems, obstacles, barriers, whatever we would like, but the fact remains that they still stand in our way. If you’re asking how to get my company in the news, you’ve come to the right place. Here at Insider Media Management, we’re about more than just identifying problems; we’re here to solve them too. As we progress through this topic, we’ll pinpoint …

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Public Relations and Media Relations: What’s the Difference?

  Many people, even industry experts, will tell you media relations and public relations are essentially the same thing. They are wrong. There are quite a few differences between the two practices, even though they are very closely related. When working towards the growth of your business or brand, you must consider both in your daily and long term strategies. If you’re looking for an official definition, the Public Relations Society of America officially defines public relations as  “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” If you’re looking for an easier to understand …

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How to Find Success with Media Relation Strategies

It is impossible to find one media relations strategy to fit all companies. Each company is unique and has a special and identifying story to tell. Each media relations strategy must be refined and tailored to fit the specific needs of your company. No matter how excellent the PR company you hire is, only you can know where to begin your strategy because you know your company best. Given each company has a different PR goal, there are 4 elements you should consider when building your own unique plan with your PR Firm.   Success in Storytelling The main questions …

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Why Your Business Needs Media Exposure in 2015

No matter the size, scope, goals or end product of your brand, media exposure is essential. The key to PR is building relationships and the key to building relationships is telling a convincing, moving and valuable story. This story will attract business, keep business and help establish relationships with the media. Media relations is one of the most important factors when advocating for your brand. It allows you to reach exactly who you want to reach quickly and distribute only the information you want them to have. Going through channels trusted by your target audience increases their ability to trust …

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