Why Social Media Video Production Is Being Used by Many Marketing Agencies

Why Social Media Video Production Is Being Used by Many Marketing Agencies

Video Production

There is no doubt that social media has changed the way businesses are marketed. It has become less about newspaper, radio, and TV ads, and more about building professional websites, blogging, and creating videos.

As the demand for innovative marketing techniques grows as does the need for social media video production. With cell phones, tablets, laptops, and other electronic devices, it is nearly impossible for a potential customer not to have the internet at their fingertips.

Having an amazing social media presence is absolutely essential to making a name for you and your business. Let’s take a look at why social media video production is so important and why most marketing agencies are utilizing this effective tool to create brand after glorious brand.


Social Media Outlets

There are numerous social media outlets that open doors for businesses and allow them to become more creative in how they represent themselves. These outlets are more than just places to post silly cat photos, they contain real content to catch the eyes of real people. Let’s talk about some of these outlets and why they are so impactful.

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube (and other multimedia sites)
  • Pinterest
  • Tumblr

Facebook is one of the most effective places a business can be marketed in. While updates, blogs, and photos are helpful, having proper social media video production is crucial to putting your image out to the world. You must first decide what your goal is when creating a social media presence.

It is a full-time job to maintain your social media profiles as well as creating marketing videos for your business. This is why many marketing agencies are hiring a video production companies to make sure that your message is bright and bold and at the fingertips of your potential customers.

The most obvious and effective choice for social media video marketing is YouTube. Choosing the right business videos to post on your YouTube can make or break a business. When creating your YouTube account, make sure you create a channel where all of your videos can be found in one place.

You can create a video that expresses your core values and views on customer service and another video on products or services you have to offer. As you can see, this takes a lot of work, so hiring a video production professional is the key to success.


Why Marketing Agencies are going the Viral Route

The more eyes that are on your videos the better, so the reason why marketing agencies are turning to video production is pretty clear. There are over a billion unique users every single month on YouTube alone. That is a billion potential customers that could be viewing your products or services. More than six billion hours are watched on YouTube each month. That is a lot of potential clients which makes it extremely important for marketing agencies to turn to social media.

Facebook currently has over 860 million users online every single day. This is not simply the United States alone but in countries all over the world. If you are seeking to branch out your business, Facebook is the best place to start. It allows your customers to see the real you through video posts and blogging.

They are about 70% more likely to click on a link and watch a video than they are reading a long post or blog. Marketing agencies are also using social media outlets such as Facebook to create video ads to promote businesses. The opportunities are endless with social media.


The Benefits of Social Media Video Production

It is not always easy to invest in your business especially when you are not sure you going to see immediate and long-term results. Knowing the benefits of video production can help you make the right investment decision. Some of those benefits include:

  • Professional videos customized your way.
  • The potential to reach millions of potential customers.
  • It will create an outlet for your current customers to keep up with you and your business.
  • The ability to work with professionals who have hands-on video production expertise as well as extensive knowledge in the most current social media outlets and trends.
  • Social media marketing and video production is a full-time job. You will need a team to handle all that brand creation entails.

Here at Insider Media Management, we pride ourselves in putting our customers’ needs first. We have social media strategists that can assist you in creating the best social media marketing plan for your business. Our online video production team have almost 35 years of experience and can help you to create the image of your business in a fun and creative way. We have the knowledge in all social media platforms to help you create the perfect visual image of your brand and business.

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